Marketing Strategy Development Platform

Empowering Marketing Strategy Development

At BAS4ICT, we developed an ICT system to assist marketing teams in creating strategies for entering the Chinese market. By leveraging Scrum (Agile), data visualization, and risk analysis, we improved business operations and strategy development capabilities.

Discover below how BAS4ICT successfully drives innovation and transformation in Empowering Marketing Strategy Development.

Overview

McKinsey & Company required an ICT system to assist marketing teams with strategy development for entering the Chinese market.

Objectives

The project's main objectives were to develop and implement an ICT system for market strategy and improve business operations and data visualization.

Challenges

The project faced challenges such as gathering and prioritizing requirements and developing user stories and prototypes.

Solutions

The project collaborated with stakeholders to gather requirements and define the scope. It also developed prototypes and enhanced data visualization.

Results

  • Improved business operations and strategy development
  • Developed an ICT system with effective data visualization and risk analysis capabilities

Conclusion

The project successfully developed an ICT system for McKinsey & Company, enhancing its market strategy and business operations.

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